Secrets To Staying Ahead Of The Curve With Troy Rawlings
I had a big honor to be on Troy Rawlings Show, “Meet The”.
Troy is a Consultant, Author, Comedian, Producer, Host, Public Speaker & Owner of LARadioNow.
In this interview, we talked about a lot of things from how I transition into the Entrepreneur that I am today to how to overcome fear and get in front of people especially at this moment.
You can watch the full interview here:
Staying Ahead Of The Curve
According to Collins Dictionary, “People, products or ideas that are ahead of the curve are more advanced or modern than others of their kind.”
Entrepreneurship is tough, but a well-devised business plan, strong financial backing, cohesive teamwork, and a standout product or service all add up to a potentially stellar company.
Most markets are saturated with competitors seeking to attract and hold the attention of clients. To stand out, offering clients something unique is crucial, whether it’s through new product development or more robust service.
How do you Keep Your Company Ahead of the Curve?
- Know Your Core Values
- What are your core values?
- What do you promise your clients or customers?
- What supports your promise?
Before you can commit to staying ahead of the curve, you must have a solid foundation to build from. This means staying true to your origin story, inspiration, and aspirations for the future.
While these principles could very well be constant throughout the lifetime of your business, it’s important to identify and honor them — the truth is timeless and will always supersede all trends.
2. Innovation
In today’s fast-paced world, innovation is the key to business success. Taking a lean approach to innovation can reap the greatest reward in the end. If you were to look at the organizations that truly stand out from the pack today as clear leaders within their industries, it would be clear that they all have one common factor: they all embrace innovation.
However, when thinking about innovation, it is easy to be led down the elusive path to find the next big thing, which may ultimately detract from your core offering altogether. So before developing something new, take a look at your core values and business health to identify meaningful innovations that need to be made within your existing framework to create a long-term impact.
3. Don’t Play Safe
When it comes to staying ahead of the curve, a safe choice isn’t necessarily the best choice. Creative directors, designers, and marketers are perpetually looking for ways to push boundaries and delight consumers in authentic meaningful ways.
Marketing campaigns that were different or maybe even a little weird were received positively. People always like seeing brands and businesses that make life more interesting.
4. Partner Up
A partnership is crucial to the growth of any business venture. It’s a beautiful thing when creative processes and approaches are shared. When you start bringing in outside expertise, it leads to thought diversity and keeps you and your team ahead of the curve.
The Help Me Rhonda Show is a weekly podcast interview where CEO, Rhonda Swan interviews experts, speakers, authors, and entrepreneurs. We dig deep into the story behind how they built it and how they got to where they are today. You’ll be motivated, inspired, and leave feeling UNSTOPPABLE!
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